Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever.  As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal. According to a recent release by ComScore, nearly 3 billion search queries contain local terms each month

Google’s Matt Cutts discusses options in Google Webmaster Tools that allow you to geo-locate or geo-target for multiple locations.

This has been a year where search marketing truly matured. Mobile became one of the largest growth components, with its share of the overall search market now reaching 20 percent. Looking ahead, expect 2012 to be the year when we push further in..

Posted by stevewiideman This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc

As you put the finishing touches on 2012 budgets and plans, it’s important to build a point of view on the future.

Mobile search has never been just one result type. It  provides different results and presentation formats, depending on whether the search query is from a feature phone, smartphone or tablet. Google has just announced a specially designated crawler for smartphones apart from what it uses currently..

Social as a search signal has been very focused on the tweets/pluses/shares of a particular page and how that impacts rankings.

In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries. What is it

“If I could work my will, every idiot who goes about with ‘Local Online Marketing” on his lips, should be boiled with his own pudding, and buried with a stake of holly through his heart. He should!” – Ebenezer Scrooge Tis the season to contemplate the future of the… Please visit Search Engine Land for the full article.

What does 2012 hold in store for online marketing? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to anticipate our place in the digital universe.