While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private. There is a lot of bad information and misperceptions that are presented as SEO wisdom online.
“Rankings are dead” “Personalization has killed rank tracking” You hear it at every SEO conference or meetup and yet, every agency and competitive SEO I know tracks their rankings, even if just a few.
There is some chatter and discussion in the Bing and Yahoo WebmasterWorld forums that an update is happening or started happening a few days ago.
Inertia is always a problem when you’re starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done.
I love AdWords. I recommend it for many businesses. It’s a powerful tool, and can be very profitable. In the right situation, if an expert is running AdWords, it’s a source of profitable business
In 2007, I took some heat for pointing out that Google Trends showed declining searches for “yellow pages” while theorizing that this indicated reducing consumer interest in print and online YP sites. About four years later, we can now look back and see whether this turned out to be a… Please visit Search Engine Land for the full article.
In a recent cyber-defamation case, a Japanese court ordered Google to suspend autocomplete searches queries related to a specific man’s name.
Best practices are called such because in most cases they work. In the PPC world, they are a set of processes or layouts for which conventional wisdom has concluded they are the best method for creating or managing accounts and landing pages.
There are reports coming out of China that Apple will add Baidu as a default search option on iOS. The angle some are taking argues this is further evidence of Apple’s efforts to marginalize Google on iOS
Google rolled out a Panda update late on Friday. Google announced the update on twitter saying: Panda refresh rolling out now