There have been many articles written about paid search optimization, but there is one piece of the optimization puzzle that continually gets left out. The hidden lever in paid search optimization is prioritization. Prioritizing optimization opportunities is equally as important as doing the..

According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation works the best, but takes the most work,” says Kaci Bower, Research Analyst, MECLABS. B2B Internet marketers need new content to enforce and build upon keyword strategies, acquire… Please visit Search Engine Land for the full article.

Search retargeting finds those individuals who have searched on Google, Yahoo! or Bing for a keyword that matters to your campaign, but who have not visited your site before. Unlike site retargeting that talks only to those people who have abandoned the site without competing an action, search… Please visit Search Engine Land for the full article

There’s no arguing with the fact that social media played a major role in Obama’s 2008 presidential victory.  While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social networking campaign in order to engage with younger demographics and ultimately clinch the win. It’s clear that Follow SEJ on Twitter @sejournal

We don’t need to run around after every algo update post, every webmaster notification, word from a Googler’s lips, screaming to the world that something is amiss and how they’re out to persecute us. Get a grip. Stop scaring the noobs and clients.

This article examines Google Search Plus Your World from a different point of view.

This afternoon I attended the panel presentation titled ” Local Myth Busters – Local Optimization Facts Proven or Debunked ” which featured four very knowledgable panelists who provided a great mix of instruction and high level tactics.

Following a keynote from Avinash Kaushik, SES New York 2012 attendees learned the latest tools, trends, and strategies in sessions covering SEO, paid search, analytics and more. Here’s a roundup of today’s live blogging and coverage of Day 1.

Today is the first day of Spring and we have special logos for the Spring Equinox from Google, Bing, Dogpile and even ourselves here…