Archive for May, 2012

Why Google’s Venice Update Fundamentally Changes Global SEO

2012/05/24

Google’s Venice update has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on search: it’s easily as important as Big Daddy from 2006, itself the most significant update made by Google up to that point. Please visit Search Engine Land for the full article

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The IPO Has Passed-Facebook Needs to Mobilize Toward the Future

2012/05/24

Forget about the Facebook IPO fumbling.  Consider Facebook’s lethargic race toward the front of the mobile lines.  The uneventful IPO may cause lost investor fervor; but some game-producing brands’ interests in Facebook have already been waning. Let’s peer at Facebook’s friendship with CrowdStar Inc., an app development team.  CrowdStar was developing games for the social

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Goodbye Google+ People & Pages, Hello Knowledge Graph Box

2012/05/24

Google’s Knowledge Graph has claimed its first “victim,” if you will: The content box that showed “People and Pages On Google+” is gone. In its place

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Google AdWords Account Audit

2012/05/24

Did you know Google does AdWords audits on any AdWords management company they feel like…

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How to Use Discounts in Online Marketing

2012/05/24

From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their marketing.

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Lost on Google: Small Businesses Seek Answers After Penguin Update

2012/05/24

A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost their search rankings and traffic from Google.

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Google’s Future In 20 Minutes By Larry Page

2012/05/24

Google’s CEO, Larry Page, presented the Zeitgeist 2012 in the UK a couple days ago. The presentation was titled “Beyond Today” and gives a glimpse into what direction Google is headed.

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How To ‘Protect’ Brand Keywords For Less

2012/05/24

Imagine you own a restaurant and one day, a couple of big guys in nice suits come through your front door. One of the men introduces himself: “Good evening

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Internal Linking to Promote Keyword Clusters

2012/05/24

A logical and well-coded site architecture that serves your visitors is critical. Here’s how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links.

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Google Places Updates PO Box Policy

2012/05/24

Vanessa from Google announced a new PO Box policy in the Google Places Help forums.

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