Archive for August, 2012

Video Recap of Weekly Search Buzz :: August 24, 2012

2012/08/24

This week at the Search Engine Roundtable we talk a lot about Google, some about Bing and a little about Facebook. Google confirmed they pushed out a Panda update this past Monday.

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QR Codes and Couponing Working Hand in Hand

2012/08/24

Couponing is a win-win situation for both consumer businesses as consumers save money while sales are generated for businesses. The following infographic will help you to learn more about how QR Code Couponing works and how QR codes are revolutionizing the traditional couponing process.

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How Facebook “Sponsored Results” Search Ads Aren’t Like AdWords At All

2012/08/24

Search marketer ears likely perked up to hear that Facebook launched search advertising this week. But anyone who’s expecting it to be similar to AdWords or adCenter is going to be disappointed.

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Bing Adds Percent Change Metrics to Webmaster Tools

2012/08/24

Bing Webmaster Tools now allows you to select a date range and then visually compare the results – and percent change – to the prior date range of the same length on clicks from search, appeared in search, pages crawled, and crawl errors.

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A Primer On AdWords Remarketing Using Google Analytics

2012/08/24

Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to that audience are tagged with special code that allows Google to place a..

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How to Do a Content Inventory and Audit

2012/08/24

Tweet Too many people put too much focus on link building. I don’t blame them; it’s touted as the driving force behind solid rankings, and it’s too easy to get caught up in that rat race, but SEO isn’t just link building. SEO encompasses everything to improve your website’s visibility and that should start with

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Bing Webmaster Tools Now Shows Percentage Changes

2012/08/24

Bing announced improvements to Bing Webmaster Tools where they have added percent changes for metrics on the dashboard. You can now see percent increases or decreases for Clicks from search, Appeared in search, Pages crawled..

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How to Conduct a Technical SEO Site Audit

2012/08/24

After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can identify whether some common technical issues are preventing your site from playing nicely with search engines.

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Google Job Listing Reveals Plan to Protect Users’ Privacy

2012/08/24

Tweet Recently, a Google job posting was discovered that reveals the world’s leading search engine is planning on creating a ‘Red Team’ to protect users’ privacy. The posting, which was first discovered by Kaspersky Lab, indicates that Google is heavily investing in ensuring its products simultaneously comply with legal requirements and market expectations moving forward.

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Online Marketing News: Facebook Tests Sponsored Search Ads, Google’s Page 1 Results Possibly Getting Smaller, Klout Revamps Metrics

2012/08/24

Most Effective Advertising Online In 2012 [Infographic] This recent infographic from Webstarts takes a look at online advertising in 2012.  With billions of dollars being spent on advertising each year it is difficult for some marketers to determine where their advertising dollars should be spent. Facebook Testing Sponsored Search Ads – Google AdWords Watch Out?

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