Archive for August, 2012

Google Set For Public Shaming By British MPs Upset Over Company’s UK “Tax Evasion”

2012/08/13

Google has done nothing illegal. Just the same some British Members of Parliament (MPs) are angry and will likely call company executives (probably Eric Schmidt) to testify about why Google doesn’t pay its “fair share” of taxes in the UK.

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5 Questions To Create A Laser-Focused Dashboard

2012/08/13

Dashboards exist to help make decisions. Unfortunately this principle is often forgotten. That is why many SEM’s moan and groan when it comes time to building dashboards. Without a specific end goal in mind, building any report becomes a frustrating mind reading game

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How Scattergraphs Can Be Your Best Friends

2012/08/13

Recently, I was on an in-house SEO panel at SMX with REI’s Jonathon Colman. Most of the audience’s questions centered around explaining and reporting relevant metrics to upper management. Turns out, while search has come a long way, many execs still use terms like “Google…

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How to Force Google to Recrawl Your Site

2012/08/13

Want Google to recrawl your website ahead of schedule? With Submit to Index, you don’t have to wait for Googlebot to crawl your site and discover your fixes. You can resolve technical issues faster, leading to less interruption and happier clients

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25 Ways to Get Penalized in 2012

2012/08/13

Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account? Unfortunately, SEO penalties can happen to any website, at any time

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Google Search Quality Updates Returns

2012/08/13

After missing the June search quality update, Google came back with a dual post in August for 86 updates in June and July. You can see the full list on the Google Search blog but here it is broken down by category…

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Google Algorithm Update: Search Engine to Penalize Sites Accused of Copyright Infringement

2012/08/13

In a recent announcement, Google stated that they plan to begin penalizing websites that receive a high number of valid copyright removal notices. On Friday morning, Amit Singhal, who is a Google Fellow and the Senior VP of Engineering, posted the following regarding the algorithm update: “Starting next week, we will begin taking into account

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Why I Talk Most Folks Out of SEO Projects

2012/08/13

Let’s all do our part by walking away from business that we shouldn’t take. Those SEO jobs where there is no real ROI for business owners

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21 Essential Gadgets to Boost Conference Content Creation & Travel Productivity

2012/08/13

This week I’m in San Francisco for the SES conference. I’m really looking forward to this event because TopRank has a great team in attendance with my Marketing Manager @azeckman , Account Manager @Alexis5484  and Senior Technical SEO @thomcraver who will be speaking on Deep Dive Analytics. If you’ve read our blog for any period of time, you know I attend a lot of conferences

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400% Higher Throughput Mozscape API Now in Beta, And Seeking Testers

2012/08/13

Posted by randfish If you've used or considered using the Mozscape API to retrieve link metrics data, we've got something unique to share – a brand new beta of a much faster, more robust API. This beta version currently has just a few testers (and we're seeking more), but thus far, we're seeing remarkable results

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