Archive for August, 2012

Google Launches New AdWords Targeting Option: Congressional Districts

2012/08/06

A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather than ZIP codes. The new targeting option is available across search, display, mobile and video.

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How to Make Friends and Influence People at #SESSF

2012/08/06

Vivastream is the official social platform of SES San Francisco, designed to help you meet the right people and attend the right sessions and events. Check out this guide on how to make the most out of Vivastream before, during, and after SES SF.

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Google Testing Smartphone Optimized Icons In Mobile Results

2012/08/06

Bryson Meunier spotted new mobile icons in his mobile search experience on Google. He was searching Google on his Galaxy Nexus running Jelly Bean and noticed a new smartphone icon labeled on some of the search results.

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Instagram – The Basics for Businesses

2012/08/06

Instagram is one of the most popular photo-sharing facilities around at the moment- rivalled by Pinterest and Flickr.

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How To Manage & Measure Local PPC Accounts

2012/08/06

In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re going to specifically focus on one of the most common small accounts: local accounts; and examine some of the best practices for this type of small..

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How To Merge Google+ Business Page With Google+ Local

2012/08/06

Late on Friday, Jade from Google announced in the Google Places Help forums that you can now merge your Google+ Business page with your Google+ Local page to have the Google+ Local information with al

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SEO Mindshift: Link Building As Online PR & Social Promotion

2012/08/06

Whether Google and social media sites like Twitter exist as platforms for discovery or not, links are votes that can create awareness and send traffic to whatever it is that you’re promoting online: website, blog, YouTube Channel, Facebook Fan Page or Pinterest Board.

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Nuance’s Nina Is Siri For Enterprise Customer Service

2012/08/06

Although there were so-called “virtual assistants” before Siri, consumers had only limited experience with them and may not have even realized what they were dealing with at the time. United Airlines’ “virtual agent” Alex is one such automated assistant, though it…

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AdWords Votes for Cash: New Congressional District Targeting Feature

2012/08/06

On Friday, Google announced the new AdWords Congressional District targeting feature.  The new feature, which is already live, allows Congressional candidates to easily launch search, display, mobile, and video ad campaigns that pinpoint their exact target audience.

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