Archive for October, 2012

SearchCap: The Day In Search, October 31, 2012

2012/10/31

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google Loses Australian Defamation Case, Awaiting Decision On Damages

2012/10/31

Google is awaiting a judge’s decision on damages before it decides what to do after losing a defamation case over its search results in Australia. A jury in the supreme court of the Australian state Victoria, ruled Tuesday that Google is liable for defamation because its search results…

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Paid Search Study: Yahoo/Bing’s Click Share Grows, But Google Still Tops

2012/10/31

In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency’s State of Paid..

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Google Updates Earth With “Tour Guide” & More 3D Imagery

2012/10/31

Google has released a new desktop version of Google Earth (version 7) that includes features previously released in its mobile version.

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Bookmark November 1st! SEW Weekly Show Launching on WebmasterRadio.fm

2012/10/31

The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario’s Dave Rohrer

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3 Ways to Get More Media Coverage for Your Marketing Content

2012/10/31

Create great content! Create great content! Are you sick of hearing this catchphrase yet?

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Google Goes Batty with Horror Movie Easter Egg

2012/10/31

Type in almost any horror movie title and you will see bats hanging from Google’s Knowledge Graph ‘card’ results. Almost any, because the SEW team tried a bunch of different results and not every known horror film triggered results.

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Making The Case For Native Mobile Landing Pages

2012/10/31

At SMX East in October 2012, I presented on mobile landing pages at the popular iConvert session. Given the surge of interest in mobile marketing, and in particular, mobile landing pages, I thought it would be a good time to cover some of the key points from that presentation here. Slideshare: The…

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My Halloween costume for 2012: Matt Romney!

2012/10/31

My fellow Americans, I’d like to introduce my latest Halloween costume: Matt Romney! My five-point plan for the Mitt Romney Halloween costume went like this: Start with a suit and tie. Put a little silver in my sideburns. My wife used some silver and white eye shadow

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