If you are reading this Search Engine Land column, then you survived the “final day” of the Mayan Calendar as the 13th B’ak’tun resets to 0 like an odometer after 1,872,000 days, and with it, the start of the 5th world, according to Mayan culture.

In the world of search engine optimization, Enterprise SEO is an odd bird. Most professional SEOs cut their teeth for years in agencies or independent consulting, doing a jack-of-all-trades level of work.

I’m back to writing my own controversial thoughts this month; although, if you didn’t check out the interview I did last month with Andrew Goodman and Matt van Wagner, you should, those are smart guys.

As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it’s time to reflect on the past year. On behalf of the entire team at SEW , we wanted to wish all of our readers Happy Holidays

Google is featuring a Google logo, aka Doodle, for the holiday season this morning. The logo is incredibly happy and festive, with lots of colors and Christmas like characters and activities within the logo that makes up the letters in Google’s name

Happy Christmas Eve SEJ readers! Like many other search & tech blogs, we’ve been doing write ups on NORAD Santa Tracker for years. This year however is a little more special than usual.

Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure, because the time and effort required to meet SEO expectations and results won’t match.

It’s customary to share a year in review post listing the top blog entries over the previous 12 months. When you publish 5 times a week, every week, there’s no way everyone that periodically reads your blog will see the best posts.

Google has a landing page about Google’s culture but how did Google’s culture come about? Was it the employees, founders, technology or something else..

Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up’s and down’s, thrills and spills, twists and turns. Here’s a look at the key changes the industry has faced and a list of top articles.