Archive for January, 2013

How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps

2013/01/31

What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality – share their top priorities.

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The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage

2013/01/31

“I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my twin.” -Andre 3000 That consumers are rapidly changing the way they interact with advertisers is no secret – but the rapidity in which they are doing so is quite surprising.

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Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed

2013/01/31

The Google Penguin update has changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text. In the wake of Penguin, uncertain exactly where the thresholds and ratios are

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Google Is Even Confused By Their Google Places Guidelines

2013/01/31

There is a thread at the Google Business Help forum, a forum devoted to helping business owners with their local listings in Google Places / Google Maps…

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Jackie Robinson Google Doodle Celebrates Major League Baseball Trailblazer

2013/01/31

Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson, the first African-American to play in Major League Baseball, with a portrait of Robinson swinging a bat in front of a logo resembling classic Dodgers script.

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SEJ is Hiring – Managing Editor

2013/01/31

In the ongoing effort to pass the SEJ torch, Search Engine Journal currently hiring a new Managing Editor to take over the role of running the day to day at Search Engine Journal. Love blogging, building relationships and following the world of search engines? Do you have what it takes

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Social Media and Customer Service: Keep Your Loyal Customers Coming Back for More

2013/01/31

Is your business providing the most responsive customer service possible?  Consumers are making decisions every day based on social media interactions.  Social platforms like Facebook and Twitter aren’t just for brand exposure and marketing.

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German Parliament Hears Experts On Proposed Law To Limit Search Engines From Using News Content

2013/01/31

Yesterday, the Judiciary Committee of the German Bundestag — Germany’s national parliament — held an expert hearing on a proposed “Leistungsschutzrecht” law for news publishers. The law, known as “ancillary copyright” in English, would require search..

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Creating Awesome Content for Your Brand

2013/01/31

Your brand is off to a great start with a professional design and a unique look, but until you’ve got it backed up with quality content, it’s going nowhere.

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SEO Fail! 10 Most Commonly Overused Website Techniques

2013/01/31

Too often, websites pick up a technique just because another site uses it thinking it’s amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user experience, SEO efforts, and conversion rates.

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