Archive for January, 2013

Google Debunks Dead Donkey Maps Image

2013/01/17

Google released new images to prove that a donkey was not in fact taking a dirt nap after being run over by a Google Street View car. Rather, trying to put conspiracy theories to rest, Google’s images show the donkey was merely taking a dust bath.

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Are You Getting These SEO Fundamentals Right?

2013/01/17

Millions of ardent fans were shocked when Argentina crashed out in the quarter-finals of the 2006 FIFA World Cup soccer tournament. They didn’t lose on field goals against Germany, but in a dramatic penalty shootout

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75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

2013/01/17

Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at. Brands can gain insight into how they can connect with their audience, stand out from other sponsors and ultimately boost their ROI.

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4 Trends That May Surprise Online Marketers In 2013

2013/01/17

Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid adoption of new technology. In 2012, we saw the introduction of Product Listing Ads as Google shifted to a pay-to-play model for shopping. Facebook began testing..

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How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level

2013/01/17

In the past, only Google AdWords has had cost data available within Google Analytics, making it easy to evaluate results like margin and ROI from AdWords, but difficult to evaluate margin and ROI on third-party sources such as Bing, Facebook Ads, email marketing campaigns, and more. Several weeks ago, Google released a new feature in The post How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level appeared first on Search Engine Journal .

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New Technology Enables One-to-One Mobile Targeting

2013/01/17

The mobile device is the single device that follows a person around at all times. Targeting capabilities in the mobile space are still limited but a new platform by a company called 4Info has opened up tremendous possibilities for advertisers.

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Oh, Canada! Search Engine Journal Makes Its Way to Toronto

2013/01/17

Just in time for spring to thaw the bitter Canadian cold, SEJ will be taking the show on the road to the Great White North.  Yours Truly will be team teaching a social media workshop and taking the podium twice for Search Marketing Expo, SMX Toronto

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Stronger Reports Of A Google Update

2013/01/17

Monday I reported some weaker signs of a Google update but things settled down a bit but is now spiking higher this morning. The WebmasterWorld thread sparked up again with a lot more feedback and chatter from webmasters about Google changes…

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Chocolate Social/Search Marketing: “Who Sent Me Chocolates?”

2013/01/17

Yesterday, I received a package all the way from the United Kingdom. It was a chocolate bar but it was packaged differently.

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Are You Searching for the Right Way to Manage Your Business?

2013/01/17

In a day and age where the business world seems even more competitive, how would you describe your ability to manage your small business? With 2013 off and running, hopefully you have already set aside goals to better manage your company over the next 12 months

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