Bid management tools are crucial for SEM. Learn how to choose the best. Please visit Search Engine Land for the full article

Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads

Yesterday’s Matt Cutts video was about why the heck does Google still have toolbar PageRank data available to users. As you know, every three months or so, Google spends the time and effort to push out PageRank values to the Google Toolbar…

A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic. When a previous SEO’s efforts have run amok because of shady tactics, PPC can keep a business running while Penguin and Panda recovery efforts are advanced. Nonetheless, the two strategies Author information Paolo Vidali Paolo Vidali is a Senior Digital Marketing Strategist for DragonSearch, specializing in PPC and Conversion Rate Optimization.

Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords.

There has been a great deal of buzz about marketing opportunities via Pinterest over the last year.  But is the buzz about something that is worth your time and effort as a business owner or just a bunch of hot air? The Pinterest user habits highlighted in the infographic below would seem to indicate there Author information Michelle Stinson Ross Social Media Consultant at Firestarter Social Media Michelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant +Michelle Stinson Ross Twitter Facebook Google+ LinkedIn The post Infographic: How Users Interact with Pinterest appeared first on Search Engine Journal

Tired of text ads? Want to put a little more sparkle into your marketing? When it comes to branding your business online, banner ads have a lot of advantages over search marketing.

Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report.

In just a few weeks, I’ll be making the pilgrimage to London where I will be speaking at the SES London conference about integrated marketing and content, two very hot topics right now. As the internet marketing industry evolves with innovations in platform technologies and consumer behaviors changing right along, marketers and brands are trying their best to keep up.

What a difference a little more than 18 months can make.  In May of 2012 Pinterest was valued at $1.5 billion, enabling them to raise over $100 million in capital.  Since then the company and its user base have grown by leaps and bounds.