Archive for March, 2013

10 Ways to Integrate Vine into your Social Media Marketing Strategy

2013/03/13

There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy

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Microsoft Confirms Mobile and Tablet Targeting Will Continue

2013/03/13

We’re here live at SMX West with Microsoft’s David Pann. David is the General Manager for the Search Network at Microsoft Corporation and on stage answering questions about Paid Search Marketing.

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Pinterest Web Analytics Launches for Verified Websites

2013/03/13

Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of what’s popular with metrics including the numbers of pins, how many people have seen the pins, and visits

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8 Tips to Make Your PDF Page SEO Friendly

2013/03/13

There is common confusion about how search engines treat PDF pages on the site. Some marketers believe that SEO and PDF are incompatible or website cannot be ranked highly with PDF-pages on competitive demands

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Google Created Hacked Site Resource

2013/03/13

One of the more typical questions I see come up in the various Google Help forum threads is about sites that get hacked. It is always the same thing… A webmaster or site owner feels violated and embarrassed

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Bing Ads Makes Campaign & Ad Group Targeting Improvements

2013/03/13

In its Februrary release, Bing Ads made changes to how ad group and campaign targets relate to each other. Prior to the release on February 18th, ad group targets overrode campaign targets

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Enhanced Campaigns: Product Listing Ads Now On Smartphones

2013/03/13

Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve PLAs. To be eligble to run on smartphones, product listing ad campaigns must be upgraded to enhanced.

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Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less

2013/03/13

Large numbers of people believe that the majority of mobile search activity happens “on the go.” However, according to an extensive new study from Google and Nielsen, the overwhelming majority (77 percent) of mobile search happens at home or work — even when there’s a PC nearby and readily… Please visit Search Engine Land for the full article.

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Multitasking Will Ruin Your Link Building Campaign

2013/03/13

We recently talked about how link building is anything but a cookie cutter process. Response was mostly positive, but a few of you have correctly pointed out that it certainly can be boiled down to a process

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SEO Audit Tips: 8 Examples of Why Your Source Code Matters

2013/03/13

When performing SEO audits, it’s incredibly important to dig into a website’s source code to understand what’s present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage.

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