Early last century, Albert Einstein turned the world of established physics upside down when he introduced his theories of special and general relativity. Newton’s Laws, which had successfully driven the work of physicists for hundreds of years, were usurped by Einstein’s new theories….

If you’re like most digital marketers or website owners, you understand how important it is to target your website’s content to valuable SEO keywords – as well as how to use popular keyword research tools like the Google Adwords Keyword Research Tool in order to find the keyword phrases that best suit your particular website. Author information Sujan Patel Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA. Single Grain specializes in helping start ups and Fortune 500 companies with their digital marketing strategy

A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think of this plan as being continuous or cyclical, so you can repeat it once you’re done with the fourth step

At the popular SXSW conference Friday, Google’s head of search spam, Matt Cutts announced that Google will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google. Danny Sullivan at Search Engine Land first covered this, quoting Matt’s statement during his presentation. Matt said…

The increasing popularity of the visual web as evidenced by the popularity of sites like Pinterest and Instagram and the recent updates to the Facebook News Feed and Google+ cover images have moved companies to be more creative with their content.

Google has won a lawsuit filed by Wisconsin woman, Beverly Stayart over Google Instant suggestions leading to a search result set that had ads. Beverly Stayart claimed Google suggested a search query phrase for the term [Bev Stayart levitra]. When you landed on that page of search results, Google…

You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy

If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads to increased budgets and disorganization. Consider these things before doing anything to your existing site

This shift of focus on quality content has created a misconception in the minds of the website owners that just because they have a blog or they publish content regularly their SEO is taken care of. Though interrelated, each has unique tasks.

Posted by Geoff Kenyon Over the past few years, our industry has changed dramatically. We have seen some of the biggest removals of spam from the search results, and a growing number of people are starting to focus on building quality links rather than just building links. Companies are starting to really invest in content, and sites are building better category pages and are improving their product descriptions