Archive for April, 2013

Search In Pics: Google Glass On Glass, Silly Bandz & Googely Nail Polish

2013/04/19

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Glass On Glass: Source: Google+ Google Fiber Van At GooglePlex:… Please visit Search Engine Land for the full article.

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In-Line Search Term Reporting Coming to Bing Ads

2013/04/19

Bing Ads announced it is working on adding a Search Terms Report to make mining search query data more accessible from within the Web UI. Currently in the Web UI, search query data is only available under the Reports section.

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Online Merchants Beware: The Google Zebra Update Is Coming

2013/04/19

The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google.

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Google: Disavow Links Even If Removed As A Best Practice

2013/04/19

A Google Webmaster Help thread has Google’s John Mueller implying that it may be “good practice” to list the sites and URLs in your disavow file even if they links were removed and especially if you simply requested the webmaster to remove them…

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How To Determine Your Hourly Bid Multipliers In AdWords

2013/04/19

Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your..

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Advertising: A Brief History

2013/04/19

In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various countries are represented as they developed new methods to get information across to their audiences and helped pave the way for more development in the advertising, and promotional realm

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5 Basic Tips to Improve WordPress for SEO and the User Experience

2013/04/19

Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.

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Take Our Search Engine Watch Annual Survey

2013/04/19

All responses will remain confidential. For those of you who completely finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of your choice, or three runner-up prizes of a $50 Amazon Gift Card

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Online Marketing News: Google Cautions, Creepy Social Services & Eric Schmidt’s Crystal Ball

2013/04/19

Text messaging open rates are far superior to those on Facebook, email and even Twitter, according to this latest infographic from SlickText.com. In addition, SMS coupons are ten times more likely to be redeemed and shared than mail or newspaper coupons. Almost all text messages are read within the first five minutes, they claim, which makes sense as the average person checks their phone over 150 times per day.

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Driving Consumer Insights With Mobile Analytics

2013/04/19

Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls

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