Archive for April, 2013

Google Affiliate Network Shutdown: Who Profits?

2013/04/18

Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google’s exit could be good news for competitive affiliate networks and affiliate program management companies.

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Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases

2013/04/18

Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare diseases. Users can query patient symptoms on FindZebra.com which crawls over 31,000 medical articles focused on rare and genetic diseases to deliver medically… Please visit Search Engine Land for the full article.

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Have You Seen The New Google+ Commenting System?

2013/04/18

Today is a groundbreaking day for Google Bloggers. If you’re on G+ and you use Google’s blogging platform, Blogger, then you’re going to love this new update. Today they released their new Google + commenting system.

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How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects

2013/04/18

Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had wanted to manage their AdWords campaigns in-house for a while. This advertiser has had access to Dynamic Search Ads for quite some time and starting a DSA campaign had great potential to Author information Andrew Lolk The post How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects appeared first on Search Engine Journal

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Best of the Web Launches ProListing Ahead of 19th Birthday Celebration

2013/04/18

Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going.

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Google: Pushing Hundreds Of Thousands Of Pages Can Raise A Red Flag

2013/04/18

As I covered at Search Engine Land yesterday, Matt Cutts, Google’s head of search spam, posted a video answer to a question Google’s John Mueller asked named Should I add an archive of hundreds of thousands of pages all at once or in stages…

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Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities

2013/04/18

Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little… Please visit Search Engine Land for the full article

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Yahoo Updates Mail App for iPad, Android, Launches iPhone Weather App

2013/04/18

Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international forecasts.

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Google Site Speed Study Says the Web is Getting Faster

2013/04/18

The average size of web pages has increased by 56 percent.

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4 Principles Of Marketing As A Science

2013/04/18

What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…

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