Matt Cutts, Google’s head of search spam, posted a video answer to the question “Can I buy a domain that used to have spam on it and still rank?” Matt explains that there can be two penalties here, one on the manual side and one on the algorithmic side. If this was a manual… Please visit Search Engine Land for the full article
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google’s news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad.
Want a tip from me? If you get a notification via Google Webmaster Tools about an increase in server errors, an outage, increase in not found errors, GoogleBot not being able to access your site or any of those types of errors – do not ignore them.
Facebook advertising is my favorite medium of PPC. Not only is it more robust than AdWords, but it’s also easier for the new guy to pick up. Facebook just introduced new partner categories which will give the advertiser much more control over targeting and reach. The partners Facebook added are: Acxiom, Datalogix, and Epsilon. This launch brings over Author information Adam Morgan Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy.
In January, Facebook unveiled it’s first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google…
Most of the clients we meet with have had a bad or horrible experience with a previous SEO Agency. This makes our job harder because we have to prove to the prospective client that we are honest and that we will engage in the right techniques to help increase their online presence.
Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google’s Android software.
As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic…
Watching people fighting online is part of covering search topics via discussion forums.
The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That’s according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional… Please visit Search Engine Land for the full article.