Archive for April, 2013

Ignore That Last Google Webmaster Tools Notification: Googlebot CAN Access Your Site

2013/04/26

In the past twenty-four hours, it seems as if Google sent out a message to thousands, maybe hundreds of thousands, of site owners, that there is a problem with their site. Typically, you never ever want to ignore a webmaster tools notification but in this case…

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Q&A With Google’s Matt Cutts On What To Do If You Get A Manual Penalty

2013/04/26

What to do if Google sends you a penalty notice and you can’t figure out exactly what it’s for? Turn to Google’s webmaster help forum, says the head of Google’s web spam team, Matt Cutts

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This Week In Search – New Video Series on SEJ

2013/04/26

So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry.  We’ll be trying to relevant things that are happening and hot topics this past week.  Let us know your thoughts on this in the comments below.

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5 Advanced Social Media Metrics for 2013

2013/04/26

As any metrics-obsessed marketer can attest, a campaign is only as successful as you can prove it to be. But beyond flaunting your progress for the benefit of hovering clients and executives, social media reporting can lead to valuable insights to inform not just your social campaigns, but your marketing strategy as a whole.

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Google Kills Instant Previews, Adds New Drop-Down Menu to Search Results

2013/04/26

Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage.

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Video Recap of Weekly Search Buzz :: April 26, 2013

2013/04/26

Google made a nice number of changes to the search results, removing instant previews, adding a green arrow next to the URL, dropping related searches and removing…

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Google AdWords Support Launches Screen Sharing Functionality

2013/04/26

AdWords users can now share their screens with AdWords support staff. Yesterday, AdWords Community manager, Zee announced the launch of Google Screensharing. Now an AdWords support team member can invite you to share your screen while you’re on the phone with them and signed into your AdWords…

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Search In Pics: Matt Cutts Office, Facebook Mule & Google NYC Hidden Rooms

2013/04/26

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Glass Easter Egg: Meet The Team: Source: Google+ Al Gore At..

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Deduplicate Your Google Analytics Reports in Excel

2013/04/26

One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past year. This can be accomplished by pulling a landing page report and using VLOOKUPs in Excel to see any of your broken pages used to receive traffic.

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Five Ways to Improve Google Shopping Results

2013/04/26

Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After all, the service is making quite a name for itself. In fact, in the fourth quarter of 2012, Google Shopping sent 96 percent more traffic to sellers compared to Amazon Author information Sarah Johnson Sarah Johnson is Manager, Client Services at LinkShare, responsible for search marketing client training and education, best practices development, and marketing and sales support

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