Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on.

The unveiling of Facebook ‘Home’ felt like one of those key moments that really polarize opinion. It’s the current Marmite of the tech world; some people rushed to cover their screens in juicy Facebook goodness, others saw it as evidence that the Mayans were a year out.

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs.

With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.

As Danny Sullivan reported earlier, Google’s Conversational Search is now live on the Google desktop at Google.com. Basically, it lets you talk your query to Google and Google will respond back with a response…

On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall

Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing.

Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here’s how brands can harness the power of social signals

comScore reports that in April 2013 there were over 20 billion search queries and of the 13 billion+ handled by Google, 16% of daily searches have never been seen before.  Each of those attempts represents buyers looking for solutions at the moment of need. Online marketers that take advantage of modern, scalable search engine optimization best practices as part of their overall digital marketing mix can gain a significant advantage over competitors to become “the best answer” when it matters most

We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes a bit of ingenuity to pull ahead of your competitors