Posted by Erica McGillivray Might I just say, “Wow!” In a week and a day, 130 of you put your best foot forward and submitted your ideas for community speaker slots at this year’s MozCon, July 8th-10th . In comparison, we received 150 last year in two and a half weeks

Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Once you get past the hype, there are plenty of well documented case studies showing the ROI of a content marketing approach. Unfortunately, content marketing campaigns are often guilty of paying little more than cursory attention to the optimization of digital assets for search.

Windows 8.1 is intended to “fix” many of the perceived problems of Windows 8. However, for the Bing team, the release of Windows 8.1 offered a new opportunity to more deeply integrate Bing into the OS and provide a richer experience for users. With the new release, Bing becomes…

Monitoring which links are removed and which links are altered over time allows you to take action before Google does.

Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client.  These misconceptions can often be so embedded that they result in an underfunded,… Please visit Search Engine Land for the full article.

International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more complicated given that we are directly replying to search queries in different languages, cultures, and economies

One big risk for businesses is the “hijacking” of their brand name in online searches. And domain name squatting isn’t going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand

This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities.

One of the biggest complaints I get about my search videos is that I talk way too fast. I get that complaint in general about the way I talk, but when you have thousands of views on each video, I know I should slow down…

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