Archive for May, 2013

“Look Ma, no pager!” Scaling a WordPress Media Network Without Losing Your Sanity

2013/05/03

Alpha Brand Media, the publisher of Search Engine Journal, started with just one site in 2007. Acquisitions, mergers, and a few sites launched from scratch brought us many more

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Repurposing Content: Top Benefits, Techniques & Tools

2013/05/03

Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels

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Google: Our Business Places Analytics Is A Bit Fickle

2013/05/03

It should be of no surprise to our reader or anyone who has a business listing on Google Maps/Places/Local that the Google Places Dashboard has issues and bugs. It is one of the most consistent complaints from business owners who interact with Google…

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Live @ SMX London: Essential New Paid Search Tactics

2013/05/03

Anyone who’s ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly – and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces… Please visit Search Engine Land for the full article

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Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest

2013/05/03

LinkedIn Adds Rich Media Capability to Profiles LinkedIn users can now add rich media content objects to their profiles , allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Danielle Restivo, Head of Global Programs, Corporate Communications at LinkedIn, reminds us that brands have had rich media access on their pages for some time.

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Hacking Authorship for SEO: Advantages and Gaining Insight

2013/05/03

Perhaps too many step-by-step articles have been written on how to setup your Google+ Authorship—enabling content creators to build Authorship accounts, but then leaving them clueless when it comes to developing them for SEO purposes. Although early adopters of the platform have gained a significant advantage—through both exposure and experimentation—it’s not too late to stake Author information Jack Allen Technology enthusiast working at NVI , a web agency in Montreal.

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Moving Forward With a Broken Compass: A Plea to SEOs

2013/05/03

The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don’t do it.

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5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World

2013/05/03

Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles.

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Matt Cutts Tells SEOs to Stop Worrying About Google Search Patents

2013/05/03

“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” says Google’s distinguished engineer.

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