Archive for May, 2013

Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable

2013/05/02

Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia

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Live @ SMX Advanced: Getting Mobile SEO Right

2013/05/02

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both both comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive… Please visit Search Engine Land for the full article

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Facebook Reports $1.46 Billion in Q1 2013 Revenue

2013/05/02

Facebook’s ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company’s net income to $219 million.

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The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules

2013/05/02

Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules that can manage the bidding process in an AdWords campaign. Setting up rules for when a keyword should increase or decrease in value can be a huge relief for AdWords Author information Andrew Lolk Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy . He’s worked in AdWords since 2009 and have co-founded White Shark Media ; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US.

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Cutting Through the Clutter: Why Data-Driven Content Always Wins

2013/05/02

Blogs are noise. At least, the majority of them are. The top 10-percent of websites have at least two things in common that aren’t shared by (most of) the other 90-percent

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Watch Out For Google Rich Snippet Hacking

2013/05/02

There are two reports in the Google Webmaster Help of webmasters noticing that the schema aka rich snippet details show third-party data and links in the rich snippet testing tool…

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100 SMX Advanced Tickets Left – Register Now!

2013/05/02

Join us in Seattle June 11-12 for SMX Advanced. You’ll participate in fast-paced sessions featuring the most knowledgeable speakers on the planet.

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Bing iPad App Gets An Upgrade

2013/05/02

Bing has quietly released an update for the Bing iPad App, adding new features and making optimization improvements to the app. The app can be downloaded for free over here in the app store. The changes, as listed in version 1.3 include: Bookmark Web/Image/News Search Query Provide Daily Trending…

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Relax, The Search Industry Is Doing Just Fine

2013/05/02

For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the… Please visit Search Engine Land for the full article.

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SEO Branding: Appearance In Search Results Impacts Brand Perception

2013/05/02

Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is top of mind for search marketers, a perusal of… Please visit Search Engine Land for the full article.

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