Today, Google is celebrating the life and legacy of the late X-ray crystallography and biophysicist Rosalind Franklin on her 93rd birthday. Rosalind Franklin was best known for the X-ray diffraction images

Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: “We are on… Please visit Search Engine Land for the full article.

Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren’t very lucrative to sell, its relevance to your normal products gets you the right external links

Occasionally, marketers want something because the media attention around it demands it.  There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into… Please visit Search Engine Land for the full article

Budgets are a fact of life for many paid search program managers. Budgets are essential for some firms, unnecessary but required nevertheless for others; and, on too many occasions, an onerous impediment to success in paid search

Budgets are a fact of life for many paid search program managers. Budgets are essential for some firms, unnecessary but required nevertheless for others; and, on too many occasions, an onerous impediment to success in paid search. I’ve argued in the past that many in the e-commerce space..

Should you translate, localize, rewrite, or use a combination of all of those? Here’s a breakdown of some of the benefits and drawbacks of directly translating your content as opposed to having it rewritten by a native

Today, Google is paying tribute to British biophysicist and X-ray crystallographer Rosalind Franklin on what would have been her 93rd birthday.

With the recent changes and expansion of Google’s Product Listing Ads (PLA) program, it’s never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here’s a calendar that will help you get ready.