Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other?

image credit: ShutterStock There are a number of challenges any business or organization must face when localizing its website.

Today’s Google Doodle honors Dutch painter Rembrandt van Rijn, considered one of the greatest portraitists of all time.

Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and etcher’s 407th birthday.

Companies large and small are investing in content creation now, more than ever. Whether the investment in content marketing supports branding, sales, customer service, PR or recruiting, there are specific audiences and brand messages involved. Kudos to companies making the effort to create more useful content to help answer customer questions.  But what good is investing in all that content if it’s not easy to find and share

Google made a clear stance late Friday on the Google Webmaster blog that they will not tolerate webmasters pushing deceptive search results to searchers through the use of browser history spamming techniques. The technique uses a method of detecting a click on the browser’s back button. When…

Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance.

I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, and a variety of semantic markup types…

Optimize your paid search, SEO and internet marketing campaigns. Attend Search Engine Land’s SMX East in New York City, October 1-3.

The success of this lawsuit is going to open a flood of new lawsuits against The Dirty and other sites like it that host third-party content. It is likely that such sites are going to take removal requests more seriously to avoid costly lawsuits.