Change is a constant, but you can stay on the right path by making sure you include contact information on your site, claim your social profiles, don’t ignore social media, monitor your business name, and make sure your site is mobile-ready.

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase…

What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading to consumers actually buying a product will give you great insights and help optimize your campaigns.

In 2009, Google launched a feature that let you filter your search results by web pages you have not yet visited. That feature went offline…

While frustrations due to unresolved technical support issues are understandable, when asking for support on a free plugin, please consider the author and their time.

In Jayson DeMers recent SEJ post, 10 SEO Industry Trends:  A Look at What’s Ahead for SEO at 2013 and 2014, he covers the major topics and trends we are focusing on as Internet marketers.  All the right stuff covered. Authority, Strategy not Tactics, Content Marketing among others.

The topic of how Google handles downtime and how that may impact your rankings in Google’s search results is nothing new. In short, short periods of downtime, even a day…

The topic of how Google handles downtime and how that may impact your rankings in Google’s search results is nothing new. In short, short periods of downtime, even a day…

Posted by randfish Most of us have a pretty good sense for the best ways to improve our search rankings, including earning links, targeting the people who search for us, and making sure our sites contain high-quality content. Sometimes, though, we get outranked by sites that clearly have work to do in these areas.

Yesterday we reported that part of the Google Maps App “upgrade” a few features went away. One such feature was easy access to offline maps…