Most SEM agencies calculate their rates as a percentage of ad spend. It puts you (the customer) at a disadvantage because it incentivizes agencies to inflate your account, not improve it. When agencies are paid this way, spending more benefits them.

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Xoogley Tesla Roadster: Source: Google+ Google’s Giant Lite Brite:..

B2B Content Marketing Trends 2013  is a new report from Holger Schulze of the B2B Technology Marketing Forum on LinkedIn .  According to this survey, what are the  t op 5 Content Marketing trends for B2B marketers in 2013? Here you go: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership

Never worry about algorithm updates again by aligning with search engines. What if I told you that it was possible to build high-quality links at 1/10th of the price and effort?

AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change.

The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this backdrop, and were eaten up by birds.

George Zimmer didn’t have Google authorship, but he was the face of Men’s Wearhouse. What happens if you implement authorship, making individuals brand messengers, and those individuals leave

New feature requests that seem simple to others can add layers of complexity to your team’s workload. Before hitting the “easy button”, first make sure you’re prioritizing based on the goals of the site, the brand and the effort required to do so

Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap extracts keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining.

Quality versus Quantity.  Focus on reaching the right audience not just getting links.