Of all the platforms available that provide business owners with website metrics, Google Analytics is one of the most widely used. According to Google, this platform “not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you Author information Larry Alton Larry is a freelance business and online marketing consultant. Follow him on Twitter
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site’s search rankings.
Posted by StephanieChang To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients: A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear internal linking structure) The strategic use of target keywords on the page and in the URLs Key links with targeted anchor text Now, the rules have simply changed.
Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally.
Google has quietly posted a notice that they are “sunsetting AdSense” for Google Sites. It appears that after August 30, 2013, the AdSense ads on Google Sites will no longer be able to be edited or added to. You can delete them..
Bing announced they have greatly expanded their autosuggest engine to include a lot more types of queries, such as brands, movies, albums, places, software, sport teams…
Google announced you can now change the time zone of your AdSense reporting to your local time zone. Much like how Google added that for AdWords about six years ago…