Archive for August, 2013

Business Blogging in a Content Marketing World – 5 Steps to Success

2013/08/26

Are Business Blogs Dead? I know it’s a tired, over used concept, but that’s the question I was asked recently for an interview. It’s been asked on and off over the past 10 years or so.

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5 Easy Steps to Improve Your LinkedIn Profile by @Rob_SMM

2013/08/26

LinkedIn is easily the most neglected of the main social media networks. Standing against Facebook, Twitter and Pinterest, it’s often seen as the boring one of the bunch – little more than a glorified online CV. However, for business use, LinkedIn is actually one of the most valuable networks out there. If you Google you full […] Author information Rob Short Rob Short is an Account Executive at award winning digital marketing agency, Smart Monkey.

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6 Months Later, No Google Toolbar PageRank Update…

2013/08/26

It has now been over six months since the last widespread Google PageRank update. The last update was in early February, where users spotted changes to the Google Toolbar PageRank data.

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A Great Strategy to Create In-Depth Evergreen Content

2013/08/26

The launch of Google’s In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don’t risk losing out on a big search traffic opportunity. Here’s how you can get a piece of the action

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Crush The Competition With Hyper Local Listing Management!

2013/08/26

In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of smartphone users have looked for local information, and 90% took action as a result (called the business, walked into a store, redeemed a coupon, etc)…. Please visit Search Engine Land for the full article.

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The CPA Trap & How To Avoid It

2013/08/26

I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says “Get $1,000 free.

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12 Questions to Separate Social Media Experts From Pretenders

2013/08/26

Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone’s credentials may seem, you need to drill down past the buzzwords

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Things You Need to Know About Bing Ads Editor Tool – Part II: Insights & Tips by @PingFromBing

2013/08/26

In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in bulk.  In Part II of this series,  let’s look at the top two campaign management activities based on a recent Bing Ads internal study and identify best practices. Keyword Management […] Author information Ping Jen Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team.

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5 Clever Ways to Leverage PR for SEO Success

2013/08/26

SEO can have so much more of an impact on the company than simply affecting rankings.

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5 Search Query Operators Every SEO Should Know by @jaysondemers

2013/08/26

Much of what SEO professionals do on a daily basis is research.

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