Despite their growing importance as a marketing channel for retailers, Google’s Product Listing Ads (PLAs) are fairly opaque compared to traditional paid search ads. Key metrics such as average position and impression share are not available via Google’s interface, and thus there is… Please visit Search Engine Land for the full article.

We’ve got a special request of our Search Engine Roundtable readers.

How will your website stand out among the 145 million + domain names crowding the Internet?

There isn’t much left of this year.

It’s absolutely critical to understand and remember the differences between correlation, causation, and coincidence.

Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets.

Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways.

If you asked 50 digital marketing professionals to finish this statement, “Content Marketing is…” you might get as many different definitions. Many SEOs think content marketing is link building. Public Relations pros often think of content marketing as owned, earned media and increasingly, paid media.

They say the new game in marketing is all about building relationships and trust. Most companies that dive into digital marketing accomplish just the opposite: they come off like robots. Are you one of them?