The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will give users quicker access to other Google products. It’s the same grid-style app launcher that many users will already recognize from Android devices and Chromebook…

The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting  and analyzing reports on your own…

North Carolina State University researchers have developed a search engine that is better at personalizing results for users, according to Phys.org. The researchers first wanted to solve the conundrum of the confusing results search engines sometimes display for specific searches. They wanted to create a search algorithm that uses “ambient query context” which is the […] Author information Kelsey Jones Search & Social Consultant at MoxieDot.

Many in-house search marketers regard social media as an interesting, amusing, and possibly even useful channel. But quite often they regard their social media peers as younger, inexperienced siblings, who lack the sophisticated approaches and tools that they use to maximize the… Please visit Search Engine Land for the full article

Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery.

In order to be effective and improve efficiency, CMOs require analytical insights to execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll learn about the 9 measurements your CMO needs to understand and how to present the best analysis.

Are you a Rugby fan…

Since the the launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike Blumenthal offered a good early roundup of stories and analysis.

In an interview conducted at SES 2013 in San Francisco, Jonah Stein of ItsTheROI.com explains how to get better keyword data, such as the “not provided” keywords in Google Analytics. Jonah is a 16-year veteran of working with search engines

SMX East 2013 takes place less than two weeks from now! When: October 1-3 Where: New York City at the Jacob K. Javits Convention Center, 655 West 34th Street SMX East is the networking event of the fall for search marketers interested in the latest SEO, SEM and social media marketing tactics that will drive results […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada.