Much has been said about the importance of developing personas to improve your content marketing efforts. Having a clear idea of who do you market to is probably the most powerful way to align your content to your audience and increase its effectiveness, fact

Oh, you have probably heard this one before: writing good content is the key in today’s search marketing. Yet, there is a problem with that – coming up with ideas what to write about. It’s tough.

Yesterday, TIME can out with an exclusive story named Google vs. Death on Google’s next moonshot idea. The project is called Calico and its goal is to keep people alive longer and living better.

RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more..

Negative SEO is a large concern for webmasters, especially those in competitive niches.

So, Google is back in the headlines. And, this time it’s not about Glass.

Google’s Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns.

Even if you offer your services nationwide, being local has become an important ranking factor for Google.

It would be hard to say with a straight face that AdWords isn’t evolving. Lately, I’ve seen a big amount of experienced advertisers looking for help in dealing with all the new features AdWords have made available. It made me think.