Google announced on Google+ a small but significant addition to their Bid Simulator tool. Not only can you get clicks, impressions and cost estimates predictions via the simulator…

In an interview conducted at SES 2013 in San Francisco, Greg Jarboe of SEO-PR explains how to optimize videos on YouTube to increase traffic and views. Greg shared with us the “secret sauce” of YouTube SEO in the video below: Here are some key takeaways from the video: YouTube has a different algorithm than Google, so a video […] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org

Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success.

Nofollowing a link is a great way to tell Google you don’t want to pass PageRank for a particular link.

I’m pleased to announce that Murray Newlands is joining Search Engine Journal as Deputy Editor. I loved his coverage of SES San Francisco. We are planning to do more event coverage, so be on the look out for SEJ and Murray at upcoming industry events.

The increase in popularity and use of mobile devices is making 2013 an enormous year for digital marketers. Never before has such an opportunity existed for brands to be able to immediately connect with ready-to-buy consumers, wherever they are throughout their day.

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.

Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions. The Bid Simulator displays estimates for both 1-per-click and many-per-click conversions you might have received with different bids. As with the other estimated data, the..

You can now stop clicking the +1 button on my articles, they have no ranking benefit. Eric Enge published an exhaustive study named Direct Measurement of Google Plus Impact on Search Rankings…

After the most recent AdWords quality score update, many of our accounts have been impacted both positively (seeing more 9’s and 10’s) and negatively (seeing more 1’s and 2’s). Obviously, the latter can be detrimental to PPC campaign performance. It would be great for AdWords to show the history of your keywords quality score (hint, […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency.