Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site. The four ways not to build links by Bing include: (1) Blind Requests: Don’t simply mass or template email web sites blindly…

In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score

One of the highest performance-driving factors will be effective location targeting. That’s not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.

If you’re working with multiple publishers to promote your mobile app, it’s critical to put right attribution technology in place to know who’s responsible for the install event and which publisher should receive payment for generating that install.

If Alan Shumway doesn’t read your blog, he’s as good as fired. We’re about two months into Q3 and Alan already blazed through 90% of his annual budget. It’s only his second year as IT director for a small staffing company, and the bosses are breathing down his neck to make things right.

From cat videos and singing babies to political satire, memes are one way that we share big cultural ideas. According to Social Fresh, “a meme is a categorization of a cultural trend or truth, a unit for communicating and collectively sharing cultural ideas through words, symbols and pictures.” Memes are interesting from a marketing perspective […] Author information Jayson DeMers Jayson DeMers is the founder & CEO of AudienceBloom , a Seattle-based SEO agency, as well as Crackerize.com , a lyrics-humor website.

Posted by Rob Toledo Everyone likes humor; we all know this. But humor can seem risky when it comes to branding—it has certainly backfired on numerous occasions when a company takes things perhaps a bit too far (or sometimes when it is just misunderstood). On the other hand, playing it too safe is also a great way to remain somewhere in the middle

Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business.

Last week Search Engine Journal’s Murray Newlands stopped by the BrightEdge #SHARE13 conference in San Francisco to meet up with some of the leaders of the SEO space. It was a great event for networking with industry figureheads, as well as learning what’s trending among SEO experts, and how to develop successful marketing and optimization […] Author information Murray Newlands Murray founded of The Mail in 2013 an angel funded start up publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.