Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook’s Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers.

Perfect timing, I am headed to Israel soon and I can get my Google Maps for iPhone fix in the native languages there.

The League/Facebook Even if you’re not a sports fanatic, you know very well that a lot of people are glued to their TVs and checking their fantasy football teams while consuming mass quantities of grilled meats and ice cold beer. It’s a wonderful time of year. Of course, if you’re in a fantasy league, then […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music

Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable.

As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions…

In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm.

In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm.

New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface instead of DSPs.

New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface instead of DSPs.

The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share..