While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords.

As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and..

AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, you should definitely pay attention! In my… Please visit Search Engine Land for the full article

Just like with Google AdWords and Google Analytics, Google has now introduced a certified partner program for AdSense. The program details are at google.com/adsense/start/partners…

A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google’s Knowledge Graph box for a short time this week.

Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They’re beginning to be able to grasp the concept behind a piece of content and categorize it. Here’s what this means for you and Google.

For years webmasters & SEO’s have tried to raise awareness with the Google spam team about their lingering concerns for potential Negative SEO via link bombing, duplicate content, etc. Matt Cutts has made it clear that Google is focusing on discounting questionable links rather than directly punishing entire websites, but did somebody forget to tell […] Author information Andrew Pincock CEO at Trafficado CEO and co-founder of Trafficado, an internet marketing agency. Interests include entrepreneurship, small business, internet marketing, and economics.

Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.

Yesterday, Google’s Matt Cutts posted a video saying that the number of pages does not directly impact your search rankings. There may be a side affect to a site having more pages..

Yesterday, Google’s Matt Cutts posted a video saying that the number of pages does not directly impact your search rankings. There may be a side affect to a site having more pages..