Archive for October, 2013

Using the Google Analytics Service Provider Report for Lead Generation & Insight

2013/10/02

The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It’s great for finding sales leads and markets to target, troubleshooting, and reviewing cross domain requirements.

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Moz Search Ranking Factors Survey: Page Authority, Google +1′s, & Links Lead

2013/10/02

Moz announced the release of the full 2013 search ranking factors study they have been working on throughout the year.

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How to Build an Analytics Package to Measure Off-Site Content Distribution

2013/10/02

Whether it’s a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally.

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From Boston to Moscow: 7 Events Where You Can Learn To Optimize & Socialize Content Marketing

2013/10/02

I don’t know about you, but to this day, I like a good peanut butter and jelly sandwich. Maybe it’s a childhood memory or maybe it’s just the combination of flavors and textures.  Since I’m a fan of the PB&J, I’ve done some experimenting with methods and ingredients

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How to Maximize Value from a Marketing or SEO Conference by @jaysondemers

2013/10/02

We’ve all done it – signed up for a big and expensive marketing or SEO event. We’ve taken a week off of client work, traveled thousands of miles, and come home with a bag full of giveaways and notes.

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When Government Shuts Down Yosemite National Park Google 123rd Birthday

2013/10/02

Today is the 123rd birthday or anniversary of the legendary park in the United States, Yosemite National Park.

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Copy & Paste Now In Google AdWords Interface

2013/10/02

Google quietly announced on Google+ a new feature to copy and paste within the Google AdWords interface.

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SMX East 2013 Day One Live Blog Recap

2013/10/02

SMX East kicked off today in New York City. We had a nice diverse set of search related sessions from paid, organic, mobile, analytics and social covered today. Below are some of the live blog coverage of the day one sessions today from the industry.

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Filters Added To Google Knowledge Graph

2013/10/01

Another addition to what was announced and launched this Sunday are filters on some knowledge graph results. Here is an example: As you can see, Google added a filter option, which shows various filter options.

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Hot Tactics For Geo-Targeted Ads On Google & Bing

2013/10/01

At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation…. Please visit Search Engine Land for the full article.

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