Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior

One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today, I will share the most successful remarketing tactics I’ve found in various AdWords accounts throughout the years.

I apologize in advance for the technical issues during the video but I think I covered everything well considering. First, we talk that Bing is no longer allowing keyword stuffing…

The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers…

Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Status Booty Light Dance: Source: Google+ Google Stuffed Fiber…

As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition.

Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business owners know what they can name their business within Google Local and what they can not. In short, Google is allowing a single descriptor within the..

Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other strategies marketers have used to make content directed at search engines, rather than […] Author information Kelsey Jones Search & Social Consultant at MoxieDot

Google has updated their Google Places quality guidelines once again this time to clarify how you can name your business within Google Places/Google Local/Google Maps.