As essential as good inbound links are to a successful SEO strategy, there are surprisingly few tools available for analyzing a site’s backlink profile. Even more uncommon are inbound link analysis tools that offer the full extent of their features completely for free. So when WebMeUp contacted me about their new, free tool I immediately […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional

Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created

In the Local SEO biz, we spend a lot of time fixing duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem can cause a variety of issues like messing with your Google Local rankings, causing you to lose business, and may even make you feel…

If you aren’t upping your content game in a big way this year, you’re going to struggle.

We reported about a possible Google update around February 13th and I do believe there was something rather large on that date – but now there is more chatter about a possible update early this week…

Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of… Please visit Search Engine Land for the full article.

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings. Yet when it comes to paid search, there’s not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an […] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools

All online merchants now have access to Shopping campaigns, Google’s Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.

Back when I first got started with online marketing — in 2009 — it seemed everyone was keen on donning the label “social media guru”. Touting “best practices” they never used and suggesting social media was all about community, it was an endless barrage of unsolicited advice from folks tooting their own horn — as […] Author information Danny Wong Marketing Manager at Shareaholic Danny Wong is the co-founder of @BlankLabel, does marketing @Shareaholic, and writes whenever he feels like it. Twitter Facebook Google+ LinkedIn The post So Your Colleague Thinks He’s a Social Media Expert