Archive for February, 2014

Google Webmaster Guidelines Adds Not To Block Google Ads With Robots.txt

2014/02/13

A new update has been made to the Google webmaster guidelines document, which describes you should not block the Google ads destination URL with your robots.txt file. The new text is under..

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Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages

2014/02/13

Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite Scroll Web Pages Infinite scroll is what you see on a lot of newer style web sites such as Pinterest, Google Image search results, many… Please visit Search Engine Land for the full article

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Will 11th Hour Objections Derail The Google-EU Antitrust Settlement?

2014/02/13

When the European Commission recently announced yet another antitrust settlement with Google the matter appeared to be coming to an end. This was the third proposed settlement from Google but indications from EU Competition Commissioner Joaquin Almunia suggested that it was essentially final and… Please visit Search Engine Land for the full article.

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Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

2014/02/13

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google.

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Why “Big Data” Won’t Win You The Battle For Online Revenue

2014/02/13

With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past..

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5 Key Points to Consider When Choosing a Demand-Side Platform

2014/02/13

With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing?

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Domaining for Links

2014/02/13

Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used.

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4 Steps to Beat Any Niche Website at Content Marketing by @billbelew_com

2014/02/13

My clients ask the same thing your clients ask, “How can I be number one in the rankings?” I know the answer. In fact, I can tell you not only how to win at search (where I learned my strategy) but also how to win in any area including content marketing, social media marketing, inbound […] Author information Bill Belew CEO at BillBelew.com Professor, Speaker, Author, all-around old man. Fresh from teaching a 48-hour MBA course in Marketing with Social Media at a graduate school in Silicon Valley, Bill delivers insights from recent, real and relevant case studies

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Video: Twitter Testing A New Design, Similar To Google+

2014/02/13

Last night, Twitter began testing a new user interface and design for their pages. Some call the design similar and like Facebook, but to me…

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