Archive for February, 2014

Learn From The Experts: Spotlight On SMX West 2014 Speakers by @mattsouthern

2014/02/07

Sponsored by Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Leading search marketing conference, SMX West, is quickly approaching as it returns to San Jose, California on March 11-13 at the San Jose McEnery Convention Center. Last week we previewed what you can expect to see at the event, this week we’re going to focus […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional

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Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet

2014/02/07

Yesterday online travel giant Expedia announced Q4 2013 and full year results. The company “beat the street,” reporting strong room night and revenue growth across all geographies. So far a suspected penalty from Google hasn’t hurt the company’s bottom line

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How E-Comm Retailers Can Rock it With Inventory Campaigns

2014/02/07

Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search

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Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd

2014/02/07

A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right,  but also because […] Please visit Search Engine Land for the full article.

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Video Recap of Weekly Search Buzz :: February 7, 2014

2014/02/07

Busy week in search, where Microsoftâs new CEO is Satya Nadella, a name most in search know…

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How Google Glass Will Change Search — And What It Means For You

2014/02/07

Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year.

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For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead

2014/02/07

Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can’t say that I disagree with…

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Search In Pics: Golden Tate With Glass At Super Bowl, Google Indoor Clouds & Android Socks

2014/02/07

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mobile Barista: Source: Google+ Clouds Inside Google’s Office:…

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What I Learnt From Beating Google’s First Update of 2014 by @SearchHighway

2014/02/07

For those of us who track our own websites, you may have noticed a Google update roll out on the 8th of January that’s been causing large fluctuations in the SERPs since then.

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How Vine Has Changed the Video Landscape in Just 12 Months

2014/02/07

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine’s growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.

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