Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here’s how to start reaching more customers
9 Principles for Influencer Marketing – Based on the influencer marketing programs their customers have built, this reputation management firm analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing.
Google’s Jade Wang posted an announcement in the Google Business Help forum thread that they are changing how Google+ local pages work for business owners. Now…
Yesterday, news broke via Bloomberg that Google and the European Union have settled over the anti-trust probe regarding rival links in the search results. Google will dodge EU fines and any finding that it discriminated against competing sites…
There is some speculation that the incredibly addictive and obsessive Ingress app for Android, designed by Google years ago, is coming to iOS. Brandon Badger from Google, the Niantic Labs at Google…
Minutes ago, Google posted their first Google Doodle, aka Google Logo, for the The Sochi 2014 Winter Olympics that kicks off tonight. The logo shows the colors of the Rainbow Flag, also known as the LGBT pride flag…
If you had any doubts over how Google feels about Russia’s legislation against gay “propaganda,” just go the Google home page. The company has started what will be a string of special logos for the Olympics with one that includes a quote stressing that the official Olympic Charter..
Soon after Google has warned Germany SEOs about paid links and link schemes, Google’s head of search spam, Matt Cutts, posted on Twitter that they took action on a German agency and their clients for link schemes. Matt Cutts wrote, “this week we took action on a German agency’s… Please visit Search Engine Land for the full article
Posted by Cyrus-Shepard We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead