Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector.

Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? In reality, local marketing is a strategic multi-channel process and not a task

Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling . With billions of people connected to social networks for personal and business reasons, time and attention of prospects is both valuable and highly competitive.

In February Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo 10.3 percent

Yesterday, Google’s Matt Cutts announced they’ve penalized a large guest blog network but never said which one. The search community believes it is MyBlogGuest…

Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples of how you can break through your plateau and help you steadily increase your search visibility

Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model? For many publishers, it’s time to take stock of how to work with the…

One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!) that content must suffer if you are posting often.  “Nobody has that much to say that can be considered quality content.” Baloney. Malarkey

The rise of keyword “(not provided)”, Google’s search results page redesign, Google’s heavy focus on paid search, and too many people claiming “SEO expertise” have all combined to make search engine optimization more challenging than ever.

Have you surfed the web and felt like a company was following you everywhere you go? You skip from CNN, to Facebook, to your favorite celebrity gossip site, and everywhere you look you see a banner ad for one company?