Archive for March, 2014

March 2014 Google Webmaster Report

2014/03/05

It was a pretty crazy month in February and if you want to catch up quick on all the webmaster related Google topics…

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Create A Winning Paid Search Strategy For The World Cup

2014/03/05

For world-class marketing opportunities, few events surpass the World Cup.

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Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display

2014/03/05

Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook’s Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to..

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5 Reasons Why We Can’t Wait for Social Media Marketing World 2014 #SMMW14

2014/03/05

Most businesses are aware of the importance of social media marketing, but the number of companies really succeeding at it represent just a drop in the ocean. When you think about it, the world of social media is a lot like the ocean actually – constantly moving and evolving due to trends and feature updates.

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10 Huge Online PR Mistakes You Must Avoid

2014/03/05

Press releases have a part to play in link building campaigns.

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7 Common Pitfalls Of Google Display Network Campaign Management

2014/03/05

The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1

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Google: Don’t Disavow Links Based On Arbitrary Metrics

2014/03/05

The other day we covered that you do not need to and likely shouldn’t disavow off topic links. Today..

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Google Improves GDN Targeting With Bizo Audience Segments

2014/03/05

Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns.

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Google Improves GDN Targeting With Bizzo Audience Segments

2014/03/05

Google is testing new targeting capabilities through a partnership with Bizo.

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