One of Yahoo’s latest search results tests should look awfully familiar.

As many of you may know, e-commerce website owners are investing a lot of money into PPC advertising […] Author information Sergio Aicardi Director of Operations at The Miami SEO Company As a search engine marketing specialist and blogger, I truly enjoy sharing my insights with those that are interested in learning about the mysterious world of search engine optimization. Unlike what most people think, SEO isn’t difficult, you just need to “think like a search engine”. If your SEO strategies benefit search engines users by providing a good UX and relevant content then you will succeed every time.

RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.

Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio?

My career in startups started in high school, when I partnered with a handful of peers to build […] Author information Danny Wong Marketing Manager at Shareaholic Danny Wong is the co-founder of @BlankLabel, does marketing @Shareaholic, and writes whenever he feels like it. Twitter Facebook Google+ LinkedIn The post Learn from My Mistakes: How to Choose the Right Business Partner appeared first on Search Engine Journal .

Posted by willcritchlow This post is based on a talk I gave at our

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags.

In a recent interview from Marketo’s Marketing Nation Summit in downtown San Francisco, Murray Newlands talks with gShift […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink

Today marks the first time that April 20th — known amongst pot smokers as “420″ and frequently celebrated with smoking parties — is a legally observable event in the United States (in some places, at least, since the states of Washington and Colorado have legalized… Please visit Search Engine Land for the full article.

Content Creation Online content consumption (browsing, reading, sharing, etc.) has become an innocuous daily activity for most everyday […] Author information Guillaume Bouchard CEO at iProspect Canada Guillaume Bouchard is the CEO of iProspect Canada, and is responsible for overseeing the company’s overall business development and growth. Before that, he co-founded NVI in 2004, which quickly become the largest digital performance agency in Canada