Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions.

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral – Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist.

Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you’re trying to increase your conversion rate, try this: make one thing easier for your prospect.

These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has […] Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility , a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+ and Twitter to learn more! Twitter Google+ LinkedIn The post Marketing 101: How to Create a Successful Influencer #Marketing Plan appeared first on Search Engine Journal

In a recent webmaster help video, Google’s Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google’s crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently

Google Analytics has quietly changed the terminology they use within the reports to change what they call “visits” and “unique visitors.” Now…

Google announced they are expanding the +Post Ads to all advertisers who have over 1,000 followers on their Google+ Pages. In addition..

Posted by randfish From Google’s interpretation of rel=”canonical” to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today’s Whiteboard Friday, Rand details six of those areas. Let us know where you think things are going in the comments! For reference, here’s a still of this week’s whiteboard! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.

Here is a recap of what happened in the search forums today…