Archive for May, 2014

Online Marketing News – Fridays For Engagement, People Don’t Know Ads Are Ads, Tablets Everywhere

2014/05/16

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] –  Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store

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PPC Management: Your Past, Present & Future

2014/05/16

Don’t get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully.

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Personal Branding and Guest Posting Tips From an Expert: An Interview with @SujanPatel by @wonderwall7

2014/05/16

As you may know from my other interviews with Anne Ahola Ward of CircleClick, Eli Schwartz of SurveyMonkey, and John Doherty of HotPads, Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco called SEO, Content Marketing, & Analytics: The Three Pillars of Online Marketing Success in 2014. My fourth interview is with Sujan Patel, founder of Single Grain and current chief marketing officer of Bridge.us.

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The Myths & Realities Of How Of The EU’s New “Right To Be Forgotten” In Google Works

2014/05/16

Depending on what you read, a “Right To Be Forgotten” court ruling in the European Union this week means that now anyone can ask for anything to be removed from Google, which will soon collapse under an overwhelming number of requests.

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Transit Directions Come To Google Maps UK

2014/05/16

Google Maps announced they now support transit directions in the UK on Google Maps. Google added over 17…

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Pinterest Reveals The Most Popular Categories On Each Day Of The Week by @mattsouthern

2014/05/16

The latest post on the Pinterest blog takes a close look at what the post popular categories are for each day of the week. So, what kinds of things are people pinning on Monday through Sunday

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TripIt, Foursquare & OpenTable Come To Google Glass

2014/05/16

Google has announced on Google+ that they’ve added some new Glassware to Google Glass, namely TripIt, Foursquare and OpenTable. I personally have been using a third-party Foursquare app for a while and love it…

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Bing’s Duane Forrester Says Adding Schema Markup Is Important For Search Engines by @mattsouthern

2014/05/16

Bing’s Senior Product Manager, Duane Forrester, published a post on the Bing Webmaster Blog today vouching for the importance of Schema markup. For those unfamiliar, Schema is a markup language that website owners can use to help Bing, Google, and Yahoo better understand and identify content. Duane admits using Schema requires a modicum of familiarity with website code, as it is something that needs to be done inside the code of a page

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