So Google launched this new fancy Google My Business the other day and even new fancy apps to go along with it but they dropped a key feature from the analytics – Google no longer shows top search queries that lead the user to your business listing in Google Maps…

The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexible conversion counting, customized conversion…

I have a confession: I used to hate Dynamic Search Ads.

Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you’re trying to penetrate and help you create solid content.

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I recently caught up with Jordan Koene of eBay to discuss the effects of click-through rates (CTRs) on search rankings. Jordan is a big believer of soliciting user feedback on how pages can be improved and then implementing that feedback to boost CTRs

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend.

Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers

When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily. But just like with paid search, you can actually calculate the return on your SEO efforts. It’s not that tricky either. To show you how to do it, I’ve created an infographic that will walk you through the calculations you need to perform. Don’t worry, it’s simple

Content Marketing has long been a staple for the B2B Marketing world with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted before sales contacts are made providing B2B companies an opportunity to satisfy buyer information hunger with some killer content.

Yesterday, Google announced on Google+ that they are testing out selling domain name registration services to third-parties. Right now, you need to be invited to participate, like with Gmail originally, and when you are…