Archive for July, 2014

PPC Automation 2014: The ROI of Paid Search Automation – Live Webcast at Digital Marketing Depot, July 22

2014/07/16

On Tuesday, July 22 at 1 PM EDT, Digital Marketing Depot presents “PPC Automation 2014: The ROI of Paid Search Automation,” a live webcast that looks at how automation can enhance the success of paid search marketing campaigns.

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Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

2014/07/16

Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products.

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Google+ Drops Name Restrictions

2014/07/16

Google announced last night on Google+ that they have removed their naming restrictions, preventing you from using nicknames and pseudonyms. So if you wanted to use the name “rustybrick” because you didn’t want to use your real name, for privacy reasons…

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Google Launches Free AdWords Express App For iOS And Android Devices In The US

2014/07/16

Today, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google’s search advertising platform designed for small business.

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Demystifying Data Visualization for Marketers

2014/07/16

Posted by Annie Cushing I presented on wrangling and

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You’ve Been Hit by Penguin! Should You Start Over or Try to Recover?

2014/07/16

If you’ve been affected by Google’s Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one

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Google: Manual Actions Updated Twice Daily But Emails Sent Once Daily

2014/07/16

In a Google hangout yesterday with Google’s John Mueller, John explained that Google updates their data for manual actions within Google Webmaster Tools twice a day on average and then only sends out emails once a day on average with notices.

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How to Reduce Your Site’s Bounce Rate by @navneetkaushal

2014/07/16

The searcher lands on your website. Browses through your content and leaves. No clicks, no conversions

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Guide to Google Analytics Demographics Reports: Age, Gender & Interests

2014/07/16

We now have some very powerful data at our fingertips to help us understand our website audience much better. Here’s how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website

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Improve Your AdWords Performance With These 3 Google Analytics Reports

2014/07/16

You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value.

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