Archive for July, 2014

4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro

2014/07/16

Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns

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Digital Marketing – What Does It Really Mean? Insights from 9 Brand Practitioners

2014/07/16

Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too.

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Google Wants You To Link Your Google My Business & AdWords Accounts

2014/07/16

Google announced they want you to link your new Google My Business account, formerly Google Places, with your Google AdWords account. This is the new and “upgraded location extensions” that should offer you a “a better way to display your business locations in every ad…

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Germany to Treat Google Like a Public Utility?

2014/07/16

German officials are planning to clip the wings of tech giants such as Google through heavier regulation. The country’s Federal Cartel Office would be given powers to curtail Google’s influence, were it decided that it had got too big for its boots

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Bing Still Working On Right To Be Forgotten Removal Process

2014/07/16

As you know, the EU has mandated the search engines to remove content that might be harmful to people on a case by case basis. Google launched a form for this removal and began removing this content. They even started an advisory council to help them with these decisions

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Tweet Analytics: Wow Twitter Analytics

2014/07/16

I am pretty active on Twitter, so being able to see my statistics/analytics with stuff I share on Twitter can be interesting. Twitter announced the availability of Organic Tweet Analytics. You can access it at analytics.twitter.com…

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The New Link Building Survey 2014 – Results

2014/07/16

Posted by JamesAgate Many of you may have seen our Link Building Survey results published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time. Firstly, “link building”…

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Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts

2014/07/15

Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords.

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Daily Search Forum Recap: July 15, 2014

2014/07/15

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic

2014/07/15

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development… Please visit Search Engine Land for the full article

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