Archive for July, 2014

MarTech: The Marketing Tech Conference – Special Low Rates Expire This Friday!

2014/07/08

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster.

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Google’s Matt Cutts Goes on Leave, but Says Don’t Panic

2014/07/08

Google’s Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don’t panic – he’s leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.

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WordStream Raises $12 Million In VC Funding, What’s Next For Them by @mattsouthern

2014/07/08

PPC software company, WordStream, announced today that they have raised $12 million in led by Baird Capital of Chicago. “This is the biggest fundraising round WordStream has ever done!” said WordStream CEO Ralph Folz, “As exciting as things have been in the past few years, our team is pumped about what the future holds.” WordStream detailed what they intend to do with the $12M funding. Innovation: WordStream is using customer feedback to drive the new ideas they will be bringing to their product offerings.

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“America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results

2014/07/08

The Hollywood Reporter writes that Dinesh D’Souza’s movie, “America” is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza’s lawyers sent a letter..

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Google AdWords Editor 10.5

2014/07/08

Google has released version 10.5 of the AdWords Editor.

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Google Releases AdWords Editor Version 10.5 by @mattsouthern

2014/07/08

Yesterday, an announcement was made on Google+ that AdWords Editor version 10.5 is now available. The latest version allows users to download product groups, upload and check changes, make bulk edits, and perform other time-saving tasks across Shopping campaigns, online and offline. Here is a breakdown of the changes and new features: Shopping campaigns AdWords Editor now supports shopping campaign management. While you can view and update Shopping campaign settings, campaigns and ad groups can still only be created in the AdWords front end

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Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

2014/07/08

Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means,… Please visit Search Engine Land for the full article.

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Confused: Did Or Didn’t Metafilter & Google Talk About Ranking Issues?

2014/07/08

Back on June 12th, I published a story on Search Engine Land on how Google is working on a fix for Metafilter. Back then, I was under the impression that Matt Cutts, Google’s head of search spam, was in direct communication with Matt Haughey..

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Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

2014/07/08

Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August. Note that support is limited to editing Shopping..

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Top Keyword Combos for PPC Retail Ads During Back to School [Data]

2014/07/08

The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success.

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